August 3, 2021

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Adidas Finally signs Sarkodie to promote Their goods on the African Market

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Africa’s rap King, Sarkodie has secured a new partnership deal with German multinational corporation Adidas to drive Africa’s creative economy.

The partnership deal kicked off on a sound footing after Adidas’ representative in Ghana (Nutmeg) made an exclusive appearance on Sarkodie’s “No Pressure” album listening session in Kumasi last week.

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Sarkodie’s initiative is a follow-up to last year’s highly successful Writing Camp, which provided a platform for emerging creative artistes to curate and share their writing creativity.

Africa’s decorated rapper, Sarkodie has secured a new partnership deal with German multinational corporation Adidas to drive Africa’s creative economy.

The partnership deal kicked off on a sound footing after Adidas’ representative in Ghana (Nutmeg) made an exclusive appearance on Sarkodie’s “No Pressure” album listening session in Kumasi.

The collaboration is also linked to Nutmeg’s Creators Programme, in which creators are encouraged to make a statement and leave their mark alongside inspiring celebrity talent in music, sports, and fashion.

The innovation is a celebration of the brand’s global member community as well as a chance to bring people together through its curated program of digital experiences.

Eagle Plug Entertainment, a modern entertainment company that provides world-class solutions for the African entertainment ecosystem, is curating this collaboration.